COMING SOON

2024 saw Liberal Groups Outspend Conservatives in direct election Cycle spending For The First Time - but dark money groups like those funded by the Koch Brothers are spending BILLIONS manipulating media and culture. Why?

Young adults following lifestyle influencers are 3.4 times more likely to adopt their political positions than those exposed to traditional political messaging. A single 30-second political aside in a gaming stream was 16 times more likely to change vote intention than a 30-second political ad.

39% of adults under 30 now get political news primarily from influencers, up from just 12% in 2020. Among this group: 67% couldn't name their congressional representative, 71% believed at least one major conspiracy theory, and 58% voted based on 'vibes' rather than policy positions.

Right-wing political content comprises 72% of the influencer ecosystem versus just 18% progressive. Young men consuming 4.7 hours of content daily receive approximately 3.4 hours of unchallenged right-wing framing.

After just 5 exposures, agreement with a belief increases by 23% - after 20 exposures, by 67% - regardless of truth value

77% of People Say that films influenced their perspective on cultural issues - with deeper empathetic pathways activated, leading to Long Term Emotional Impact.

Cross-cutting exposure to diverse viewpoints reduces polarisation by up to 86% when delivered through entertainment and parasocial relationships - and Entertainment-embedded messages get 8x the engagement of explicit political content.